Top 10 TikTok Financial Influencers

Many Americans don’t learn about personal finance and money management growing up. For this reason, young people may need to figure out the basics of personal finance on their own as adults. Too often, this means adults don’t know how to invest money, stick to a budget, or make the most of a limited income.

It’s one of the reasons many young Americans are turning to social media and TikTok influencers to learn how to manage and make more money.

Key points to remember

  • TikTok is a social media platform with influencers who know many topics including personal finance.
  • Financial influencers on TikTok can provide fun and educational video content.
  • Still, some of the TikTok influencers who claim to be financial experts aren’t, so take their advice with a grain of salt.

What is a TikTok Financial Influencer?

A financial influencer is someone who shares their knowledge and expertise on specific financial topics, primarily on social media. This article takes a look at top TikTok financial influencers across various niches in the personal finance and entrepreneurship space, ranging from basic budgeting concepts to more complex topics like investing in cryptocurrency.

These people have established their credibility by offering helpful advice to thousands of people around the world. Influencers are known for solving problems and presenting information in a way that is easy for the average person to digest. Successful TikTok influencers know how to present content in an entertaining way that gets them noticed on the huge platform.

TikTok influencers make money primarily through partnerships and the sale of their educational products.

The best personal finance TikTok influencers to follow

Getting financial advice on TikTok can be confusing if you don’t know who to follow. The Investopedia team has researched the top financial influencers on this platform, so you know who to follow for various financial topics at the start.

Tatiana Londono, @tatlondono

  • Advice on real estate investment
  • Subscribers: 2.4 million

Tatiana Londono is a real estate investor and the founder and CEO of Londono Realty Group Inc. She shares tips for getting started in real estate investing. A recent video explained how to buy your first investment property, and another explained how to buy a house with less than 20% down. She also covers a wide range of personal finance topics beyond real estate.

Tori Dunlap, @herfirst100k

  • Tips for Addressing Taboo Financial Topics and Helping Followers Get Paid What They’re Worth
  • Subscribers: 2.1 million

Tori Dunlap is focused on helping women become wealthy and equalizing financial opportunity for men and women. She is a self-proclaimed “financial feminist,” unafraid to challenge old ways of thinking, including established experts and financial strategies.

Steve Chou, @mywifequitherjob

  • Tips for starting an e-commerce business
  • Subscribers: 65,000

Steve Chou’s followers consume his content to build an e-commerce business. He shares practical tips to help anyone start their own online business, including tips for finding wholesale suppliers.

Erika Kullberg, @erikakullberg

  • Advice on financial matters from a legal point of view
  • Subscribers: 8.1 million

Erika Kullberg is an attorney whose content discusses ways to save money with the terms and conditions of popular products. One of his most popular clips explains how to get a free pair of Nike shoes.

Crypto Mason, @cryptomasun

  • Advice on crypto investing
  • Subscribers: 1.1 million

Crypto Mason is known for its daily crypto content. It shows its audience many ways to make money in cryptocurrency, as well as news and updates from the crypto world. One of his most recent videos explains how a beginner can get started in cryptocurrency.

Chloe Elise, @deeperthanmoney

  • Tips for building wealth
  • Subscribers: 247,000

Chloe Elise is a young woman who became popular for her content on building wealth without missing out on life. You can follow her journey as she strives to become a millionaire in her twenties.


  • Tips for earning money
  • Subscribers: 231,000

Kenny produces content explaining how anyone can increase their income and protect their investments. Kenny explains relevant and timely topics, such as real estate investing and fighting inflation.

Robert Ross, @tik.stocks

  • Stock market tips
  • Subscribers: 364,000

Robert Ross is a professional stock analyst, whose content ranges from explaining the math behind stocks even to the best time to buy stocks in general. If you want to dip a toe into the stock market, Ross is the way to go.

Sara Finance, @sarafinance

  • Tips for investing
  • Subscribers: 724,000

Sara Finance subscribers listen to her advice on investing money and growing a business. As a 20-year-old millionaire, many of his videos are aimed at teenagers and young adults. One of her most popular videos shows the million dollar house she bought with the money she earned.

Seth Godwin, @seth.godwin

  • Money saving tips
  • Subscribers: 795,000

Seth Godwin produces a lot of content explaining the ins and outs of using credit, buying cars, and maintaining investment accounts. Godwin is known for helping his readers save money by being educated in personal finance. One of his most recent clips explains how to pay less interest on loans.

How to Become a TikTok Financial Influencer

The key to getting noticed is presenting a compelling message to users who want to improve their financial situation. Top TikTok influencers present their information in a clear and entertaining way that grabs viewers’ attention, while ensuring their messages are accurate. It also helps influencers gain followers if they post content frequently, so they have something new to consume, learn, and share.

The legality of offering financial advice on TikTok

Anyone can create content on TikTok, but it takes a lot of effort and consistency to get noticed and become popular on the platform. Influencers must disclose any relationship they have with the companies that make the products they promote to avoid Federal Trade Commission scrutiny.

The Best Social Media Platforms for Financial News

Almost all social media platforms include popular content on personal finance, investing, and entrepreneurship. Facebook, Twitter, TikTok, Instagram, YouTube, Snapchat, Reddit, and LinkedIn can all be worth considering.

The essential

Following financial influencers on TikTok can be an accessible way to start a financial journey. There’s almost certainly a personal finance niche on the site that might pique your interest. If you find financial concepts confusing, it may be helpful to speak with a Certified Financial Planner.

What is Social Media?

The term social media refers to computer technology that facilitates the sharing of ideas, thoughts and information through virtual networks and communities. Social media is internet-based and offers users rapid electronic communication of content, such as personal information, documents, videos, and photos. Users interact with social media through a computer, tablet or smartphone through software or web applications. Although social media is ubiquitous in America and Europe, Asian countries like Indonesia top the list of social media usage. More than 4.6 billion people use social networks in January 2022.

What is personal finance?

Personal finance is a term that covers managing your money as well as saving and investing. It encompasses budgeting, banking, insurance, mortgages, investments, retirement planning, and tax and estate planning. The term often refers to the entire industry that provides financial services to individuals and households and advises them on financial and investment opportunities.

What is Cryptocurrency?

A cryptocurrency is a digital or virtual currency secured by cryptography, which makes counterfeiting or double spending almost impossible. Many cryptocurrencies are decentralized networks based on blockchain technology – a distributed ledger enforced by a disparate network of computers. A defining characteristic of cryptocurrencies is that they are generally not issued by any central authority, which theoretically makes them immune to government interference or manipulation.

Note: This is not an official endorsement of any person or brand mentioned. Influencers cannot be licensed finance professionals.

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