Water companies are allowed to raise their bills in line with inflation, and consumers in some areas have felt flushed. Figures from regulator Ofwat show Northumbrian Water customers are paying 10.8% more for their water this year, while Severn Trent charges 7.1% more and Anglian Water 5.1%.
Now, new research has revealed the cost of cleanliness, and it will be too much for many beleaguered household budgets.
A family of four now pays £869 a year if each takes a shower a day, lasting an average of eight minutes.
This equates to 60 pence per shower, an increase of 16 pence from last year on average across water companies supplying customers in England and Wales.
It’s yet another financial burden at a time when Brits can’t afford to spend money.
Over a full year, that’s £217 per person, up £55 from last year’s £162, according to new research from The Bathroom Show.
Those who enjoy a daily bath in the bath are cleaned out, as it will cost £1,013 a year, up from £263 on 2021.
The living room of the bathroom mChief Executive Parv Sangera said water bills go up with other utilities and even small savings can make a big difference.
“Taking a four-minute shower every day instead of the average eight minutes could save over £100 per person over a year. Some digital showers include an eco mode with reduced bloom which can help.
Swapping a long bath in the tub for a short shower can bring even greater savings, Sangera added.
Consumers supplied by Wessex Water pay more than anyone in the country to wash, those who shower daily will likely pay £230.68 a year each.
Thames Water and South-West Water customers also pay a high annual price for their daily shower at £227.76 a year.
Consumers in Portsmouth Water and Northumbrian Water fare best of the regions surveyed at a cost of £201.48.
People served by Bristol Water and Yorkshire Water also paid less than the average at £210.24.
READ MORE: How to save less water and save money on bills
The Bathroom Show offers the best advice for your household literally pouring money down the drain.
Turn off the faucet when brushing your teeth. The dripping tap uses up to nine liters of water per minute, Ofwat calculates.
Reduce the time to run the bath. Running a large bath costs over £1,000, enough to pay for a family holiday. Provide shallower baths for small children.
Cut your shower time in half. Taking a four minute shower every day instead of the average eight minutes saves over £100 over a year. Some digital showers include an eco mode with reduced bloom which can help.
Use a device in your toilet to reduce water consumption: You can install a water displacement device in your toilet, which means it uses less water with each flush.
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Use a bowl to wash fruits, vegetables or dishes. This saves water compared to filling the entire sink, says Ofwat.
Other water-saving tips include waiting until you have a full load before using your washing machine or dishwasher.
Get out of the habit of overfilling the kettle. When making a cup of tea, boil only the water you will actually use.
Avid gardeners should consider installing a rain catcher to collect rainwater from the roof to water the plants.
Garden sprinklers and garden hoses left running can consume between 500 and 1,000 liters of water per hour (and are now banned).
Water collectors generally store around 200 liters of water. In addition to being more efficient at watering your plants, using rainwater in the garden reduces the amount of treated water you use.