North America Head-Up Display (HUD) Market Growth Opportunities to 2030 –

DUBLIN–(BUSINESS WIRE)–The “North American Head-Up Display (HUD) System Growth Opportunities” report has been added to from offer.

The study provides forecasts for the North America Head-Up Display (HUD) market from 2021 to 2030

This research indicates that HUD penetration in North America in 2021 stood at a meager 8.2% of vehicles sold. HUDs are expected to penetrate approximately 29.8% of vehicles by 2030, with the market expanding at a CAGR of 17.3%.

This study aims to research, analyze, forecast and provide insight into HUD trends in North America. It examines the impact of these trends on the growth and deployment strategies of different OEMs and vendors in the market and analyzes various market aspects including HUD system types and industry growth opportunities.

Over the years, HUDs have been incorporated into different types of vehicles in North America. Currently, the two most common types of HUDs on the market are combiner HUDs and windshield HUDs.

As of 2021, combiner HUDs are nearly redundant in the North American market, with the new generation of windshield HUDs being able to pack a wider field of view (FoV) with more volume into a compact size.

Augmented Reality HUDS (AR-HUD), which are the next generation HUDs, have already appeared in the market in some high-end vehicle models, such as the Mercedes Benz S-Class and EQS.

The growth of the HUD market can be attributed to four main reasons:

  • OEMs bundling HUDs with sought-after packages

  • The proliferation of Advanced Driver Assistance Systems (ADAS) is forcing OEMs to offer a solution that reduces driver distraction

  • OEMs need to differentiate their product from the competition

  • Increased adoption of electric vehicles (EV) leading OEMs to offer additional features to distinguish their product from traditional ICE vehicles

Main issues addressed

  • What is the HUD? What are the factors driving the introduction of HUDs?

  • What are the key drivers and restraints of the HUD market?

  • How is the HUD market expected to grow? What are the main OEMs responding to the HUD trend?

  • What strategies are OEMs adopting for HUD deployment in North America?

  • What are the North America HUD market growth avenues to 2030?

Main topics covered:

1. Strategic imperatives

  • Why is it increasingly difficult to grow taller?

  • The strategic imperative

  • The Impact of the Top 3 Strategic Imperatives on HUDs

  • Growth opportunities fuel the growth pipeline engine

2. Growth environment

  • Main findings

  • Full HUD penetration

  • HUD Strategies by Vehicle Segment

  • Overview of HUD Penetration by OEM Group

  • Vehicle segmentation

3. Analysis of growth opportunities: HUD

  • Scope of analysis

  • Market segmentation

  • Market definitions

  • Key competitors

  • Key growth parameters, HUD

  • Growth engines

  • Growth constraints

  • Forecast assumptions

  • North American HUD forecasts

  • Unit Shipping Forecast by Technology, HUD

  • Unit Shipment Forecast by Vehicle Segment, HUD

  • HUD Strategies by Vehicle Segment

  • North America HUD Revenue Forecast

  • Revenue Forecast by Technology, HUD

  • HUD penetration by technology

  • OEM, HUD deployment strategy

  • Competitive environment

4. Growth Opportunity Analysis: Conventional HUD

  • Key Growth Indicators, Conventional HUD

  • Unit Revenue and Shipment Forecast, Conventional HUD

  • Unit Shipping Forecast, Conventional HUD

  • Revenue Forecast, Conventional HUD

  • Unit Shipment Forecast by Vehicle Segment, Conventional HUD

  • Forecast analysis, conventional HUD

5. Analysis of growth opportunities: AR-HUD

  • Key Growth Parameters, AR-HUD

  • Revenue and Unit Shipment Forecast, AR-HUD

  • Unit Shipping Forecast, AR-HUD

  • Revenue Forecast, AR-HUD

  • Unit Shipment Forecast by Vehicle Segment, AR-HUD

  • Forecast Analysis, AR-HUD

6. HUD offers: main OEM groups

  • HUD offer – BMW Group

  • HUD Offer – Ford Motor Company

  • HUD offer – Geely

  • HUD offer – General Motors Company

  • HUD Offer – Honda Motor Company

  • HUD offer – Hyundai Motor Group

  • HUD offer – Mercedes-Benz Group

  • HUD Offer – Renault Nissan Mitsubishi Alliance

  • HUD offer – Stellantis

  • HUD Offer – Toyota Motor Corporation

  • HUD offer – Volkswagen Group

  • Overview of HUD Penetration by OEM Group

7. HUD Offerings: Major Tier I Providers

  • HUD-Continental Offer

  • HUD offer – Nippon Seiki

  • HUD offer – Denso

  • HUD offer – Panasonic

  • HUD Vendor Portfolio Overview

8. Universe of growth opportunities

  • Growth Opportunity 1 – Product Differentiation

  • Growth Opportunity 2 – Convenience and Security Features

  • Growth Opportunity 3 – Integration of AR and AD in electric vehicles

9. Next steps

For more information about this report visit


Laura Wood, Senior Press Officer

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